In an effort to make conversations feel lighter and more close to in-person as possible, WhatsApp has launched Disappearing Messages, a feature that, when enabled, will automatically delete messages after seven days.
This week-long interval allows people to go back to the recent messages should they need to, and I suppose via some form of internal testing, customers rarely have to go sifting through messages which might be older than a week.
We’re starting with seven days because we expect it gives peace of thoughts that conversations aren’t permanent, whereas remaining practical so that you don’t forget what you had been chatting about. The shopping list or store address you obtained a couple of days ago will likely be there when you want it, and then disappear after you don’t.
Disappearing Messages will start rolling out to all customers starting this month.