In a significant change to its monetization policy, YouTube on Wednesday announced that it’ll begin running ads on more videos on the platform, regardless of whether or not the uploader is a part of its Partner Program or not. What it means is that the corporate is basically giving itself the right to monetize a creator’s content material without sharing any revenues with them.
Announcing the change in policy via an update to its Terms of Service, the corporate stated: “… starting today we’ll begin slowly rolling out ads on a limited number of videos from channels not in YPP. This means as a creator that’s not in YPP, you may see ads on some of your videos. Since you’re not currently in YPP, you won’t receive a share of the revenue from these ads”.
The new policies are rolling out within the US with quick impact and can be efficient throughout all areas across the nation by the end of the year. According to the corporate, it is going to henceforth treat all payments to US-based creators as royalties, however for creators from abroad, the corporate says it is going to provide more information next year.
As is to be expected, the change has not been received well by the YouTube community. On social media, many are calling for YouTube to withdraw the changes, with some podcasters and political commentators, like Cody Johnston of Some More News, terming the new policy ‘disgusting’ and ’embarrassing’.
YouTube now quietly running advertisements on smaller channels and giving them nothing for it. For some reason I’m reminded of Google’s old motto, “Don’t be evil.” Disgusting, embarrassing stuff. https://t.co/GDhfyAvLVS
— Cody Johnston (@drmistercody) November 19, 2020