Digital Art is the new trend nowadays where new graphics and unique ideas are hunted by every brand for their product promotion and design. Now Adobe and other Software developers have a lot of software that can help you fill your digital canvas with your ideas, and creativity but most of the time they are found a bit complicated especially for beginners. This is where Canva comes into play.
Canva is basically a service that lets you design different types of graphics/images and posters in a simple drag and drop structure with built-in templates and all in all a user-friendly interface is available. Now if you look at the previous post of Tech2Stop at You would notice a graphic, which was designed by me using Canva.
Now Canva can be accessed from any divide having an internet connection and the app is available for both IOS and Android but mind you not all the features are free.
Now let’s see how this thing works, and how stunning visuals can be created.
Begin with a content marketing strategy.
While we don’t think you have to go through the whole process of creating Gantt charts and editorial calendars — though they can keep you organized — it’s important to identify your content goals, and the platforms that will best suit them.
For the animal shelter’s weekend adoption event, the primary purpose is to let people — like social media followers — know about the event, and make them want to share it on social media. In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally.
01. Choose the right dimensions for your design
To begin, choose your design type from the Canva homepage. These are set to the optimal dimensions for each graphic, whether it’s a social media post, flyer, or more. Or you can use custom dimensions by searching for “custom size”. You can choose from pixels, millimeters or inches.
02. Choose a background
The background for your design could be a color, or an image. Design tip: Different colors tell different stories. Purple is associated with individuality, orange relates to activity, and green conjures images of nature. Think about what color suits your needs. For help choosing a color palette, try Canva’s Colour Combination tool. Of course, you can always use a white background too. To choose a color, use the Colour Picker tool in the toolbar at the top of the editor.
To use a photo as a background, first add a grid. Once placed on a grid, photos can be resized, cropped, flipped and layered to create a variety of visual effects.
Next, search Images or upload your own. Then drag and drop your image onto the grid: it will snap to fit.
You can add filters to change the brightness, saturation, and clarity of the photo. This can help when layering text and elements.
Design tip: You can add background images or feature images to your design.
A background image supports the message of the content. If there’s too much going on in the background, it’s hard to overlay things like text or illustrations. When you are choosing a background image for your design, consider texture over structure. You can crop images to find pockets of texture that will work better—this way you can also remove any space or features in the image that creates too much noise.
A feature image becomes the focus of your design: this image sits high in the order of visual hierarchy. Use a single, or split-cell grid to apply clever feature images and help your content sing.
3. Add your elements
Your design might include text, icons, photos, or illustrations. These need to be combined in a way that is visually appealing.
Something designers call visual hierarchy is important, which involves the arrangement of elements according to their importance. Try playing with size, color, and placement in order to see what works best.
If you want to add a photo to your design, try using one of Canva’s frames. You can find these under “elements” in the side panel.
Design Tip: Harness the power of negative space. Negative space, also known as white space can be any area within a design that is free form text, images, or embellishments (it doesn’t have to actually be white). Designers love it because it can help create grouping, add emphasis and improve legibility.
4. Choose the right fonts
The look of your fonts can have a huge impact on your design. Take a look at this playful typeface: perfect for a fun beauty brand. Not ideal for a law firm. Choosing one font is hard enough. But your design may need more than one typeface. Canva suggests never using more than two fonts in a design, as too many fonts tend to make a design look “messy”. You’ll want to choose complementary fonts, which add visual interest while working well together. Canva has hundreds of pre-set font combinations to choose from. You can find these in the Text tab in the side panel.
Or you can create your own combination. Again, simple is best: if you’re choosing an elaborate font, ensure you pair it with a simpler font so your design is balanced.
Don’t forget about the readability. If your fonts are too complicated, they can detract from your message.
Design tip: Typographic hierarchy establishes the order of importance given to different design elements. By applying different fonts, color, and scale to your text, you can dramatically change the way your message is received.
Collaborate with a team, or post the visual to social media.
Canva allows you to collaborate with your team or design partners on a visual, within the same platform. Simply click on “Share”, navigate to “Link,” and choose the “can edit” option to generate a link that allows others to edit your design. Alternatively, you may choose the “can view” option to allow someone to see your design, without the ability to edit it.
Otherwise, you can post your final design directly to Facebook or Twitter. There’s also an embed option, which generates the code to embed your design into your blog or website.
You don’t have to study for hundreds of hours to be good at design. But, like most things in life, you’ll get better with practice, so don’t be disheartened if your first design doesn’t turn out perfectly. Instead, keep practicing and keep creating. You’ll be creating brilliant, polished images in no time.
Use Canva at https://www.canva.com/