Twitter, today, introduced that it’ll begin labeling accounts of government officials and state-affiliated media on the platforms. The firm stated it’ll give attention to labeling “senior officials and entities” who are the “voice of the nation-state abroad”.
However, labels will solely be applied to accounts from China, France, the Russian Federation, the United Kingdom, and the United States, the 5 permanent members of the United Nations (UN) Security Council.
The accounts might be of key government officials, together with foreign ministers, institutional entities, ambassadors, official spokespeople, and key diplomatic leaders.
For state-controlled media, Twitter shall be labeling the businesses’ own accounts and those of their editors-in-chief and different senior employees.
“We believe this is an important step so that when people see an account discussing geopolitical issues from another country, they have context on its national affiliation and are better informed about who they represent,” the corporate stated in a blog post.
“At this time, we’re not labeling the personal accounts of heads of state, as these accounts enjoy widespread name recognition, media attention, and public awareness,” the corporate added.
The firm will also be labeled “institutional accounts related to their workplaces that changeover depending on election results”.
Furthermore, in what may very well be a huge move, the corporate stated it’ll not “amplify” the accounts of state-affiliated media and or their tweets via its suggestion system, including the home timeline, notifications, and search.
This might convey a big dent on the reach for such state-affiliated media.
Twitter accounts, very similar to pages and posts on Facebook, relying on the platform’s suggestion algorithms for their reach. Actively disallowing such amplification can critically dent a publication’s reach, nearly equal to a shadowban.