YouTube, as we know, has gone from a mere video sharing platform to become a colossal community of numerous content creators. The Google-owned company, once its huge quality, has helped various content creators to grow their skilled careers. And now, consistent with YouTube business executive Susan Wojcicki, the video streaming web site has paid over $30 billion to content creators over the past 3 years.
According to reports, YouTube has contributed around $16 billion to the USA economy (GDP) in 2019. This equals around 345,000 regular jobs within the country, as per reports from Oxford political economy.
Over the past 3 years, Wojcicki said that creators are diversifying their revenue streams additionally. As per the business executive, creator revenues from YouTube options like Super Stickers, Super Chats, and membership subscriptions tripled in 2020. Moreover, the number of channels beneath the company’s Partner Program doubled last year.
Going forward to 2021, Susan Wojcicki additionally mentioned some key steps the corporate is attending to fancy improve the platform for creators. She said that the corporate has a lot of clarity regarding its creator-focused policies and can create the appeals method a lot of economical.
The company is additionally wanting to urge creators within the States to share details regarding their gender, ethnicity, race, and sexual orientation if they’re willing to share them. This, consistent with the corporate, can facilitate “to perceive what’s happening at scale for various communities on YouTube”, and improve the video web site as an entire.
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