Gartner added that the overall smartphone space was in better shape than it was earlier in 2020. Sales had been still down 5.7 %, however that was a lot better than the 20 % drops from the first and second quarters of the year. “Near normal” circumstances in China helped restore manufacturing, and there have been also hints of markets reviving in Asia-Pacific and Latin America.
As for why Xiaomi surged? It comes right down to a perfect storm of factors. On top of China’s improved circumstances, Xiaomi took advantage of Huawei’s decline. Apple, in the meantime, delayed the iPhone 12 launch till October and missed out on its usual September surge. The fourth-quarter results could be another story — and also you won’t see this happen again, especially with Huawei fading away.
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